Gadgets

The size of the Singapore online shopping market reached S$1.1 billion in 2010 and is forecasted to hit S$4.4 billion in 2015, according to PayPal’s research. Even though 1.2 million Singaporean online shoppers (above the age of 18 years old) had an average spend per head of S$1,492 over the past year, two-thirds of the […]

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online marketing

“Strong online browse-to-buy correlation rates for fast-moving consumer goods translates to loyal repeat customers for these categories,” said Burbank. Are consumers using the Internet to research products with the intention of making a purchase online, or are they taking their newfound knowledge back to brick-and-mortar retail locations to make the transaction? The answer largely depends […]

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